Free advertising for a Hérault wine in an American Netflix series

One of the bottles from Domaine Daumas Gassac in Aniane in the Hérault appears in the American series ozark. In this fiction, an American couple is forced to help launder money from a Mexican cartel. The bottle of wine is close-up on a table at 3 minutes 17 seconds into the first episode of season four.

One of the owners of the estate, Samuel Guibert was not aware. He was warned the day after his release, at the end of January. “I received in the space of one night a good twenty messages. The first arrived from New Zealand, the second from California etcetera. It’s all my friends from all over the world, more than from France, who have all told me.” Samuel Guibert is a bit “uneducated when it comes to series. So I went on the internet and looked up what it was. Then I talked about it with friends who follow it. They told me it was awesome .” Since then, he started watching her.

A nice wink and free publicity

Several people went to buy the wine that appears in the series. At the price of 45 euros per bottle. Samuel Guibert, who manages the distribution of his product around the world, is delighted that “the whole world sees it.” He smiles at this “friendly wink” and of this “free advertising.” A mystery remains. Why does this bottle appear in this American production? Owner response: “I have no idea. I was not called. We have a lot of friends in the United States, was it someone who knew the wine and who decided to take it? J would love to know how it went.”

The four brothers who own the Daumas Gassac estate located in Aniane.
Samuel Guibert


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