It’s a small market, but it’s growing. In large cities, several platforms offer to deliver groceries, at home, just a few minutes after the order. The sector is consolidating, and the players are fewer and fewer. The German Flink has just announced the acquisition of Cajoo, its French competitor, for an amount kept secret. Eco guest of franceinfo, Thursday May 19, François d’Hautefort, general manager of Flink in France, evokes a growth “double digits, weekly“: “Our model is gaining and growing quite dramatically.”
By acquiring Cajoo, Flink will be present not only in Paris, but in eight of the largest cities in France. The German also inherits a partnership with Carrefour, and will be able to sell the distributor’s own products.
Inflation is high. “We will have to adapt”concedes François d’Hautefort, according to whom Flink is “below supermarket prices”. The leader also defends the social model of his company, where the delivery people are employees, and not self-employed. A choice “human”according to him, but also a choice of efficiency: “Having delivery people on permanent contracts (…) means having a real commitment” from them.
But can this ultra-fast racing system be a model for the future? Yes, according to the director of Flink in France: “We all love going to the market on Sundays. On the other hand, there is a very impersonal side to the local supermarket (…) We give people time. We are delighted to be able to let them enjoy their families, their their friends, to give them time to go see an exhibition rather than going to a supermarket.”