It’s the Further investigation of all records : expected by Cyril Hanouna’s fans as much as by his detractors, the survey carried out by Virginie Vilar and broadcast this Thursday, November 29, 2023 in the second part of the evening achieved a historic audience, bringing together 3.03 million viewers. The market shares are exceptional on France 2, and worthy of prime-time on TF1: 32.9% of the general public, 30.8% of housewives, 40% of 25-49 year olds, and up to 52.2% of 15-34 year olds. The months of teasing this investigation allowed Tristan Waleckx and its teams to triumph, largely beating the program’s previous record, which dated from March 2013, with an issue dedicated to cyclist Lance Armstrong, and which brought together 2.41 million curious people.
But as revealed by The Parisian, this audience, already crazy, is not going to stop there yet. The show remains available on france.tv for a month, and its consolidation will undoubtedly allow France Télévisions to pass the bar of 4 million viewers, and maybe more. This audience, which has never reached the second part of the evening on France 2 for seventeen years (with It is discussed by Jean-Luc Delarue in 2006), did not allow France 2 to garner major advertising revenues, since advertising is removed on France Télévisions from 8 p.m.. However, the group will hit the jackpot in another way…
18,000 euros per 100,000 new viewers
Indeed, if advertising is prohibited on the shelves, it is allowed on the replay. According to several advertising market experts contacted by The Parisian, each slice of 100,000 viewers will allow France Télévisions to earn up to 1,800 net for each advertising spot broadcast (over a period of thirty seconds). Clearly, if the program is consolidated to 1 million viewers, each thirty-second advertising spot will be valued up to 18,000 euros net.
Each video replayed on France Télévisions for a month allows between three and four advertisers. If the consolidation of Further investigation allows France Télévisions to welcome 1 million more viewers, the public service should pocket more than 60,000 euros net. A nice jackpot which should compensate for the record cost required to produce this document: according to The Parisianthe investigation by Virginie Vilar, carried out in-houseand which lasted more than a year, saw its “higher costs” to other surveys carried out by the magazine.