The ax fell in the Mistral. France Télévisions will stop broadcasting its flagship series in November More beautiful lifeon screen since 2004 on France 3, announced the group, Thursday, May 5, to AFP, citing the evolution of “Viewer Expectations” and of “the consumption of programs” from eighteen years.
This Thursday, May 5, 2022, the director of the Antennas of France Télévisions, Stéphane Sitbon-Gomez, Anne Holmes, program director, and Christian Vion, in charge of antenna resources have officially announced at the Belle de Mai studios the end of the Marseille soap opera.
Launched in 2004, on the antenna of France 3, the series gathered every evening five million viewers, with peaks at nearly 7 million.
Roland, Mirta, Luna, Céline, Blanche, Mélanie and Thomas entered French households in September 2004. With More beautiful lifeFrance Television has successfully revived the popular soap opera genre.
The series quickly became cult and even helped to gild the image of Marseille.
Today, the fans are more than 2.5 million to find themselves in front of their post to follow the intrigues of the Mistral.
For two years, the public is no longer at the rendezvous. The audience is running out of steam. Competition from other series on competing channels accentuates the drop in ratings.
One of the keys to the success of the series, created by Hubert Besson, is to reflect society and its evolutions. The soap opera tackles many sujects through the daily life of its characters. PBLV will thus remain as the first fiction to have shown a kiss between two men on French television.
In 17 years of intrigue, no even controversial theme escapes the screenwriters: homosexuality, racism, transidentity, drugs, disability, rape, illness, PMA… The next ones will address violence against women.
More beautiful life has employed some 600 intermittent workers every year.