Old football shirts, generally evocative of titles or beautiful epics, are snapping up like hot cakes in flea markets and specialist shops. The clubs have understood this and are multiplying reissues.
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France 98, PSG during the Canal + era, OM 93, the year of the European Cup title, Olympique Lyonnais in the 2000s… So many great eras in the history of French football. Gianni Canonica has just launched his website. He has he also decided to surf on this vintage football trend, and the success was immediate. Sat the top of the gondola: the France 2000 second-hand jersey, the year of the title of European champion.
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But what surprises him, above all, is the enthusiasm for clubs:“I think people are a little fed up with buying shirts that have become overpriced and which sometimes no longer have much to do with the identity of the clubs.”
“There’s that 1990s nostalgia coming back.”
Gianni Canonica, seller of vintage jerseysat franceinfo
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The vein was soon widely exploited in official club shops. Today the reissues are everywhere, as for example at FC Metz, which has pulled out its 1984 jersey, the year when the Garnets brought down the great Barcelona in the European Cup.
It is also a way to diversify income. “HASWith this kind of product, we reach another part of FC Metz supporters”, acknowledges Julie Decker. She takes care of communication and marketing of the club. “These are people who don’t necessarily want to buy the club’s new shirts, but who want products that are a little more ‘fashionable’ than the classic shirts, which are more marked clothing for sport.” In one week, the half of the stock of vintage FC Metz jerseys has been sold out. The past is certainly recipe, but on condition of being glorious.