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For the Minister of the Economy, “the Net is not the Wild West”: he agrees with rapper Booba, at the forefront of denouncing the excesses of certain influencers on social networks.
Bruno Le Maire believes that Booba has “reason” of “remember that there are deviations” : rapper Booba had last year accused Magali Berdah, high priestess of influencers, of promoting scams. The Minister of the Economy, guest on 8:30 a.m. franceinfo, Monday March 13, indicated that influencers who advertise on social networks will be subject to the same rules as traditional media.
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Bercy has launched an online consultation to better supervise the work of influencers, targeted by several controversies in recent months and qualified for some “influvoleurs”. “We want to give them status and strengthen controls,” assures Bruno Le Maire. For example, “when you have alcohol product placement, or other product placements, the legal notices must appear on the influencers’ sites, which is not the case today,” illustrated the minister.
“The Internet is not the Wild West, insists Bruno Le Maire. This is not a fight against influencers, we want a system to protect influencers, not to stigmatize them.”
After a consultation on the regulation of influencers in which nearly 19,000 people participated in January on the make.org site, a “conclusive meeting” is scheduled for Monday March 20 in Bercy before a press conference on the subject, the ministry said.