football, tourism, culture… How the country is trying to restore its image

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Video length: 3 mins.

France 2

Article written by

A. Vahramian, S. Yassine, L. De Villepin – France 2

France Televisions

With hundreds of millions, Saudi Arabia sent a message to the whole planet by recruiting football stars, Karim Benzema and Cristiano Ronaldo. After being banned from part of the international scene, Mohammed bin Salman, the crown prince, is once again occupying space and multiplying messages to Iran, Israel, the United States, Russia or even China.

This is the story of a prince who offers football stars. 60,000 fans for Karim Benzema in Jeddah (Saudi Arabia), his new club. With sport, the goal is to change your image. No longer be the country of religious rigor, enemy of human rights, but the one in which celebrities want to live. So Saudi Arabia writes checks: 200 million euros a year for Ronaldo and Benzema, unheard of. Arabia aims to recruit a dozen athletes including the Frenchman Hugo Lloris, and wants to organize the 2030 World Cup in three countries, with Egypt and Greece.

Lionel Messi, Ambassador of Tourism in Saudi Arabia


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