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Prices decreased by 0.3% in April 2024, compared to the previous month. The decline, constant for several months, is welcome after years of inflation.
Food prices continue to fall in supermarkets on Tuesday May 7. According to a latest report, they decreased by 0.3% in April 2024 compared to the month of March. After record inflation between 2022 and 2023, this decline has been constant for several months. The rise in prices had pushed many consumers to change their habits. “We can’t treat ourselves to things that are more expensive, so we don’t have a choice,” testifies a man.
Competition between brands
This drop in shelves would be the consequence of strong competition between major brands. To attract new customers, distributors rely on attractive prices, even if it means cutting into their margins. The Leclerc group is in the lead with its 23.5% market share in 2023. Other brands, such as Carrefour or Auchan, have launched promotional campaigns on hundreds of products.