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The food sector is experiencing inflation that pushes the French to seek the slightest solution to save money.
The price inflation of the food sector is felt in the shopping carts of many French people. Indeed, all means are good to reduce prices. Some supermarkets offer solutions such as food coupons that reduce the price of certain products. A solution that requires patience and time.
Going through catalogs, tracking promotions, when Christelle goes shopping nothing is left to chance, from her list to her means of reduction. “Everything is calculated, starting price, coupon, promotion, application and final price”, she explains. Keeping a budget is vital for this unemployed mother of two. So she collects discount coupons to reduce the final price at checkout.
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