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After IKEA, it’s Carrefour’s turn to put an end to the paper catalog. Stores in Paris, Lyon and Villeurbanne (Rhone) are concerned. A way to reduce the carbon footprint and save money. The brand now relies on the digital to attract customers.
Prospectuses, will they soon disappear? The Carrefour brand has decided to stop their distribution in three cities in France, including Paris, Lyon (Rhône) and Villeurbanne. An ad that divides customers. “It will be very good, it will save paper”, says one woman interviewed while another regrets this decision: “we liked to look anyway so we take the catalog to the store”.
Catalogs can always be received on request or can be picked up in store. Objective for the Carrefour brand: 1,000 tonnes of paper saved each year. Other brands have also taken the digital leap, because “on the scale of five years, ten years at most, there will be almost no more prospectuses in French distribution”, according to Olivier Dauvers, retail specialist. This will not be without consequence for the large printing houses which produce these catalogues. 200,000 jobs would thus be threatened.
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