first-price products attract French people to supermarkets

These are products not always highlighted on the shelves, but sought after by consumers. The kilo of pasta shells at 1.29 euros, ten cents less than the brand’s private label, is almost inaccessible, at the very bottom of the shelves. They attract with their competitive prices. A mother sometimes lets herself be seduced by these cheap products. “It depends on the products, the quality-price ratio. Sometimes there is not too much difference”, she confides.

Entry-level products, however, are not immune to inflation. According to the Consumer Institute, it has exceeded 17% for a year, six points more than the average. However, some remain very interesting. The first price red vinegar is 50 cents cheaper than the private label. “These first prices are cheaper, except that sometimes the first prices are in large quantities and I’m not interested in having a stock at home”, explains a supermarket customer. Attractive products, except for raw materials such as oil, flour or frozen meat, where the gain is less attractive.