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Fashion and beauty news from here and elsewhere.

Regenerative cotton at Simons

A new trend in eco-responsible fashion, cotton from regenerative agriculture is making its debut at Simons. The Quebec retailer presents a capsule collection of denim clothing whose fiber is cultivated while respecting this approach.

Regenerative agriculture is the opposite of the intensive practices that typically characterize cotton farming. Aiming to restore and preserve soil health and biodiversity, the concept brings together a set of practices that go well beyond the absence of pesticides, herbicides and genetically modified seeds characterizing organic farming. This holistic approach appeals to several fashion brands trying to reduce their carbon emissions and environmental impact. After Gucci, LVMH, Patagonia and Tentree, the Quebec retailer Simons is joining the bandwagon.

“Studies show that healthy soil will capture more CO₂ that he will free it. This is why we are interested in regenerative agriculture,” underlines Cécile Branco, Director of Vision, Sustainable Development and Circular Economy at Simons.

For this first integration of regenerative cotton into its products, the company did business with Scheffer Farms in Brazil. Located near the Amazon rainforest, in a humid region, the farm practices crop rotation, without plowing, and does not use artificial irrigation for its cultivation. It therefore relies exclusively on rainwater. From Brazil, the cotton was transported to Turkey, to a factory which uses Jeanologia technology for dyeing and washing denim, which is more water efficient than the traditional process. Thus, compared to traditional jeans, 78% less water was used and 35% less CO₂ was issued for the making of the products in this collection, according to the results of a study carried out by an independent firm commissioned by Simons.

“Because we chose the farm where the cotton came from, we were able to trace it back to the farm. We know everyone involved in the supply chain,” explains Cécile Branco. In the future, Simons plans to continue to systematically measure the environmental impact of its exclusive collections. A greater place should also be given to regenerative cotton which, according to M^me Branco, is “one of the solutions” to reduce the environmental impact of the clothing offered by Simons, in the same way as the use of recycled materials.

The revival of Reitmans

It is in a spirit of renewal that Reitmans is launching its fall collection. The lines are more modern, the colors brighter and we even see Ève Salvail posing in a red suit! “It’s bold, the photos in the campaign are strong, we want to pique the curiosity of women who perhaps don’t know the brand or who are going to rediscover it,” explains Jackie Tardif, president of Reitmans, in a telephone interview. She wants to change the perception some women have of Reitmans. “It has been a fashion destination for women since 1926, the styles are varied and up to date. With 240 stores across Canada, it is a brand that is accessible to women of all ages, all sizes from 0 to 22 and all origins,” she says. “We go to Reitmans from generation to generation, with our daughter, our mother, and the clothes with their timeless style last over time. »

A Canada Goose campaign signed by Annie Leibovitz

Renowned photographer Annie Leibovitz captured Canada Goose’s most recent campaign in the landscapes of New Mexico. Titled Live in the open, the fall-winter campaign features hockey player Kimberley Newell, writer Sheila Atim and filmmaker Sophie Darlington. The collection features knitwear, coats, shoes and accessories in colors that reflect the landscapes of the American South. There are short or long quilted coats for men and women, aviator-style jackets, polar jackets with ecological fleece and parkas that resist the coldest weather. The silhouettes are, as always, very refined.

Tested and approved: favorite moisturizer

We really like Glow Recipe, this fruity vegan brand, ideal for sensitive skin, to which we already owe a number of serums with various scents: avocado, pomegranate, strawberry, of your choice and according to the needs and particularities of each person. We really fell in love with the moisturizing body cream with watermelon and hyaluronic acid, known for its hydrating properties, which has not let us go all summer. Special mention to its sweet aroma, its rich and light texture at the same time, which deeply hydrates even the thirstiest areas (think: the feet). It’s not complicated: we can’t do without it, especially since a small quantity is enough. Note that the product is not new this year, but the packaging, more eco-friendly, is.

$35, available online or at Sephora

Tested and approved: sweet apricot

This apricot day cream is new from D^r Hauschka, a brand that has been producing products from nature since 1935. Based on apricot, avocado and cereal extract, this cream nourishes dry skin and is applied in the morning to the face. Its texture is pleasant, just like the fragrance, very light, and we like its hydrating side. The 30ml tube is made from 100% recycled aluminum, and the box is made from 100% recycled materials.

$54 for a 30 ml tube, online