Exit the little blue bird? Whimsical businessman and Twitter owner Elon Musk suggested on Saturday night that he was considering a name and logo change for his social network.
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“We will soon say farewell (in French, editor’s note) to the Twitter brand and, gradually, to all the birds,” he first tweeted, before suggesting that the new logo could be an “X”.
He pinned to his Twitter profile a video posted by a user of the platform showing the current Twitter logo, a blue bird, replaced by a flashing X.
“If a good enough X logo is posted tonight, we’ll post it worldwide tomorrow,” he said.
After buying Twitter last year for 44 billion dollars, Elon Musk changed the name of the company to “X Corp” in April 2023, and regularly evokes his nebulous project to transform it into a multifaceted application, with financial services, like WeChat in China.
In response to a question from a user who asked if Twitter would be accessible from the address x.com, Elon Musk replied: “Of course”.
X.com was the name and website of the online bank founded by the businessman that later became the PayPal online payment service.
The name change would come at a time of trouble for Twitter, which Elon Musk has laid off about half of the staff and whose advertising revenue has fallen by half, according to the billionaire.
The social network faces a myriad of competing apps, including newcomer Threads, launched by Meta.
Asked by another netizen, Mr. Musk also indicated that the tweets would be called Xs after the name change.