With screens increasingly dominating our lives, LG is set to introduce its second generation of Signature kitchen appliances, featuring a 27-inch touchscreen microwave that enhances cooking with real-time monitoring and entertainment options. While this innovation promises convenience and connectivity, concerns arise about profitability and planned obsolescence. Competitors like Samsung are also entering this arena, making it unclear if this trend will lower prices. Anticipation builds as LG prepares to unveil these advancements at CES 2025.
Are We Surrounded by Too Many Screens?
Do you ever feel overwhelmed by the number of screens in your life? With televisions, computers, tablets, and smartphones becoming integral components of our daily routines, the proliferation of devices equipped with displays is set to escalate. This trend is particularly evident in the modern connected home, as highlighted by LG.
LG’s Innovative Approach to Kitchen Technology
The South Korean technology leader has already integrated screens into several of its products, including its InstaView refrigerator. However, the company is poised to elevate this concept with the introduction of its second generation of Signature devices, which will launch next year. This premium range features advanced washing machines, dishwashers, ovens, and refrigerators that are, of course, all connected.
Among the most intriguing innovations is a new microwave oven equipped with a remarkable 27-inch touchscreen. This device not only connects to the Internet but also boasts three built-in cameras that enable real-time cooking monitoring. But what is the purpose of such a large screen that replaces traditional controls and glass doors typically found on microwaves?
LG argues that this touchscreen will provide users with “an immersive entertainment experience.” Imagine enjoying the Back to the Future trilogy on Netflix while cooking a delicious meal! Additionally, the microwave will seamlessly interact with other devices in the Signature range, allowing it to conveniently display cooking progress from the oven, thus eliminating the need to check on your dishes manually.
However, as noted by industry experts, this screen also serves a dual purpose: to generate revenue for LG throughout the microwave’s lifespan. The company envisions its appliances as advertising platforms, much like how televisions have evolved from simple video displays to advertising mediums in our homes.
LG is not alone in this endeavor; competitors like Samsung are also exploring similar concepts, indicating that this trend is likely to grow in prominence among manufacturers in the coming years. Nevertheless, it remains uncertain whether this shift will lead to lower prices, as has been seen with televisions. New devices often come with high price tags—like the InstaView refrigerator starting at 2,400 euros—justifying costs through the integration of connected features and artificial intelligence.
While it may seem that manufacturers are discovering new ways to ensure profitability throughout a device’s lifecycle, it raises concerns about planned obsolescence. Personally, I have my doubts about the longevity of a touchscreen microwave compared to my old, reliable microwave that has served me well for two decades with its sturdy physical buttons.
Despite these reservations, there is much anticipation surrounding the unveiling of these innovative devices. LG is set to showcase its latest offerings on January 7 at CES 2025 in Las Vegas, promising an exciting glimpse into the future of kitchen technology. So, prepare for a nostalgic journey that will both inspire and perhaps frustrate us!