Taylor Swift to the rescue for the European elections in June? The idea is gaining ground in Brussels.
The American superstar having encouraged – successfully – his fans to register to vote in the United States, his announced visit to Europe in the spring is giving ideas to the European executive.
“No one can mobilize youth better than young people themselves,” explained the Vice-President of the European Commission, the Greek Margaritis Schinas, to journalists on Wednesday.
“These are young people who can encourage young people to participate more [aux scrutins]much more than European commissioners in a press room,” he admitted lucidly.
“For example, Taylor Swift,” he continued with a smile.
And to recall the colossal influence of the interpreter of Shake It Off Or Bad Blood : the 34-year-old artist, personality of the year according to the magazine Time, in September invited its approximately 270 million subscribers on Instagram to register on the Vote.org platform with a view to participating in the fall 2024 elections in the United States.
Result ? The organization recorded more than 35,000 new registrations that day, a 23% jump from the same day a year earlier.
“I really hope that we will do the same for young Europeans, I really hope that someone in his media team is following this conference and will be able to convey our request to him,” he added.
Taylor Swift is due to travel to Europe in the spring as part of her world tour, with a first Paris concert scheduled for May 9, Europe Day.
More than 400 million Europeans will be called to the polls from June 6 to 9 in the 27 EU countries to renew Parliament, an institution which participates in the adoption of legislation alongside Member States.
During the last elections, in May 2019, the participation rate was increasing, but the average for the Union was only 50.66%.
Participation was even lower for those under 25 (42%) and among 25-39 year olds (47%), but marked a clear improvement compared to the previous election in 2014 (when rates of 28% and 35% respectively had been recorded), according to figures from the European Parliament.