Since the end of the health crisis, cinema attendance has dropped by 25% to 30% compared to 2019. Worried about this trend, Kad Merad believes that the price of the ticket must be “rethought”. Invited to RMC on September 10, for the promotion of his next film “Honorary Citizen”, Julia Vignali’s companion did not hide his anxieties. “We see the decline week after week. Yet there is no more weather, no more strikes: there are no more excuses. I am not the standard bearer of the profession, but I worry about our children who want to make films. We must encourage the cinema and it goes through the room. The situation is quite critical: we have to react and it goes through the public“, he estimated.
A position which had then made the Web react: “Kad Merad proposes that we give him money to be able to continue his little life as a hyper privileged giver of lessons”, “And I propose to Kad Merad and all his friends who live on their subsidies before returning to live in Switzerland to divide their salary by ten, so that it is not our taxes that compensate for the drop in the price of the ticket“.
Monday, September 12, in “Estelle midi: we are not going to lie to each other“, Estelle Denis returned to the controversy. And for the host and her columnists, the problem would come mainly from the poor quality of certain films offered in dark rooms. “There are fewer and fewer good films, that’s the problem!“, deplores the former companion of Raymond Domenech. A point of view shared by Jérôme Lavrilleux. “It comes from turnips! Top Gun proof, it’s the same price as turnips and people went to see Top Gun and not turnips“, chants the former MEP and deputy campaign director of Nicolas Sarkozy in 2012.
Despite near-unanimity on the set, the end-of-show survey nevertheless made one finding: 85% of listeners expressed their opinion by also considering that the price of cinema tickets was too expensive. “Ah yes, whereas we think that the problem is not necessarily there…“, concluded Estelle Denis.
CT
See also: Kad Merad is smashed again after his controversy over film prices