Before, there were bookings. Then product placement landed in society to the delight of influencers. A lucrative market, with many dark sides as Booba has been trying to denounce for several months. Indeed, many reality TV candidates and influencers of all kinds are taking advantage of this new fashion to earn nice sums of money. Guest at Movement this Thursday, September 29, EnjoyPhoenix, also known as Marie Lopez, took advantage of her visit to speak frankly and reveal the money she received with her product placements.
There are several types of placement. The simple post to promote a shampoo, a gadget, or even clothes. But also stories. In which influencers present the objects they highlight while claiming to have tried them before… Which can often be false, as proven by the numerous complaints filed by certain customers and the scams they have had to deal with.
Head-spinning five-digit sum
Before embarking on this lucrative business, the one who revealed her “c*l for a good cause” ensured his lifestyle through his Youtube channel. But as EnjoyPhoenix explains, “before it was Youtube. But now Youtube is a little off”. That’s why she did like all the other influencers and turned to Instagram and Snapchat to continue her business.
“Product placements on Instagram… What pays the most is the story”, she admits before hesitating for a long time. Finally, Marie Lopez makes up her mind and assumes by revealing the range that she could perceive: “A story, that’s five clips… I put a wide range: between 1,000 and 15,000 euros”. A huge sum but which can, as the influencer specifies, vary according to the duration of the stories.
See also: Nabilla and EnjoyPhoenix: is war declared?
RF