The animator producer, who tells “The golden age of advertising” on France 3, was a specialist in slogans in his former life as an advertiser. He tells on franceinfo.
He no longer has a regular TV show, but in June, Thierry Ardisson will have twice the honors of prime time from France 3. first for The golden age of advertising Friday at 9:10 p.m. A documentary of which he is the co-producer, co-author and narrator.
For two hours, the host explains how to seduce with an advertisement, he who was an advertiser. We owe him the slogans: ” When it’s too much, it’s Tropico“, ” Lapeyre, there are not two” or ” I have eight seconds to tell you that the Ovaltine bar is dynamite“). The opportunity for the one nicknamed “the man in black” to reveal many anecdotes, all interspersed with 400 spots, real Proust madeleines.
“The slogan for Macron would be ‘When it’s good, you have to say it!'”
For two hours, the host explains how to seduce with an advertisement, he who was an advertiser. We owe him the slogans: ” When it’s too much, it’s Tropico“, ” Lapeyre, there are not two” or ” I have eight seconds to tell you that the Ovaltine bar is dynamite“). The opportunity for the one nicknamed “the man in black” to reveal many anecdotes, all interspersed with 400 spots, real Proust madeleines.
On franceinfo, this advertising expert also has a message … to the President of the Republic. Asked about Jacques Séguéla, publicist and adviser to François Mitterrand since 1981, Thierry Ardisson confides: “I would have loved to advise a president… Like the one there is today! In communication, we can not say that it is great“, he laughs.
“I will say that Macron didn’t do anything. He did stuff. But nobody knows what he did.”
Thierry Ardissonat franceinfo
“So, if I had a slogan for him, it would be ‘When it’s good, you have to say it!’. That is to say that the people, today, in the street, do not know what Macron did, but they know what he did wrong on the other hand. So yes, I think he would need a communication consultant“, he finally tackled.
We will also find Thierry Ardisson the Friday June 23 for a second issue of hotel of time, despite the failure of the first section last year with Dalida. This time, he resuscitates Coluche thanks to artificial intelligence. If the audiences are satisfactory, he hopes to be able to do Jean Gabin then Johnny Hallyday.
Thierry Ardisson is Célyne Baÿt-Darcourt’s media guest.