Elvis Presley returns to stage as a hologram in London thanks to artificial intelligence

Thanks to artificial intelligence, thousands of concert videos or images shot in private have made it possible to develop an “incredibly authentic version” of the rock’n’roll legend, according to its creators.

Rock’n’roll legend Elvis Presley will make his return to the stage at the end of 2024 in London in the form of a hologram in an immersive show created using artificial intelligence, its creators announced Thursday, January 4. In Elvis Evolutionthe “King” will play his greatest hits such as Suspicious Minds, Jailhouse Rock Or Hound Dog on stage in the form of a hologram created using thousands of concert videos or images shot privately by those close to the Memphis singer. Thanks to artificial intelligence, these images made it possible to develop a “incredibly authentic version of Elvis”, said Andrew McGuinness, CEO of the company Layered Reality behind the project. This version of Elvis Presley will return to the stage at the end of 2024 in London.

Already a digital show with ABBA

This British company mentioned a ‘Multi-million pound deal’ with Authentic Brands Group, which manages the rights to the heritage of the late “King”, to have access to these archives and organize performances around the world. The first shows will take place in November 2024 in the British capital, then in Las Vegas, Berlin and Tokyo. Other shows could be announced.

Before Elvis, the company Pophouse Entertainment had already developed a show in London by the Swedish disco group ABBA, where the quartet is represented by digital avatars. Building on its success, the show was extended and the Swedish company announced the launch of a new show with the avatars of musicians from the American glam-metal group Kiss.

The legacy of Elvis, at the height of his glory between the years 1950 and 1970, is still alive. Decades after his death, the global rock icon, who would have turned 89 this year, was the subject of a recent biopic, Elvis, directed by Baz Luhrmann (2022). A Sofia Coppola film based on the book by his wife Priscilla Presley, Priscillauntil now remained in the rocker’s shadow, is currently in theaters.