(Miami) Twitter boss Elon Musk tried on Tuesday to reassure advertisers worried about the evolution of the social network by presenting a new content moderation policy.
At a conference in Miami Beach, Florida, he returned to the initiative announced Monday on Twitter aimed at limiting the visibility of tweets that do not respect the rules of the platform.
“If someone has a hate message, that doesn’t mean they have to have a megaphone. He should still be able to say it but without imposing it on people, ”he declared in front of advertisers and journalists.
With its new policy, the social network will soon start adding messages to identify tweets whose visibility it has reduced.
Since he bought the firm from the blue bird, Elon Musk had relaxed the moderation of content on the network, letting back many users banned because of messages inciting hatred or falling under misinformation.
The billionaire also laid off with a vengeance, reducing the group’s workforce from 7,500 to less than 2,000 employees.
Last week, American public radio NPR became the first major media outlet to leave Twitter in protest against the social network’s new policy. Public media group CBC/Radio-Canada and Swedish public radio Sveriges Radio (SR) did the same.
The departures of major media from the Twitter platform come against the backdrop of the establishment of a controversial new certification policy, the network from April 20 granting its famous blue tick to those who will pay to take advantage of it.
According to Jasmine Enberg, an analyst at research firm Insider Intelligence, Twitter’s revenue will drop 28% this year because “advertisers don’t trust Musk.”
On the BBC, Elon Musk assured on the contrary that the company saw advertisers return and was “roughly at the break-even point”.