Elon Musk formalizes the move from Twitter to X.com

American billionaire Elon Musk announced Friday on X that “all the basic systems” of its social network, formerly called Twitter, are “now activated” on the domain name X.com, making its new identity effective.

If the X logo, black and white, appeared since the end of July once connected to the site, its address remained twitter.com (which was still functioning Friday morning).

X.com was the name and website of the online bank founded by Elon Musk in 1999 and which later became the online payment service PayPal. Mr. Musk also used this symbol for the aerospace company SpaceX, the holding company X Corp which acquired Twitter, the young company xAI dedicated to artificial intelligence (AI), unveiled last mid-July, and even for the first name of one of his children, a boy baptized X Ae A-12.

Already available in Canada since December 2023, Grok, the first generative AI model from xAI, which is intended to be a version whose responses can contain humorous features, has been available since Thursday in Europe “to X Premium subscribers”. “Once the European elections [qui se tiendront du 6 au 9 juin] completed, we will continue to deploy contextualized trends for all users,” he further clarified.

Since the acquisition of Twitter in 2022 for $44 billion, Mr. Musk has regularly mentioned his nebulous project to transform it into a multifaceted superapplication, with financial services, like WeChat in China.

Since the launch of OpenAI’s ChatGPT generative AI interface, this technology has been the subject of fierce competition between the giants of the sector, mainly Microsoft and Google, but also Meta and young companies like Anthropic or Mistral AI .

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