Consumer interest in electric vehicles is undeniable, especially in a context of rising fuel prices. It is still necessary that the offer be sufficiently complete to satisfy the demand of varied customer profiles. The Hyundai group is well aware of this and chose last week to accelerate the electric transition of its three major brands.
Posted at 11:45 a.m.
It was during the annual meeting with its shareholders that the parent company, Hyundai, kicked off a series of announcements related to its electric transition. The first number to remember here is inevitably 1.87 million. This is the total number of vehicles the automaker wants to sell annually by 2030. This figure also includes annualized ones from Genesis, the luxury brand and would secure 7% of the global market share for electric vehicles, according to projections. of the multinational.
The basis of this effort undeniably remains the modular E-GMP platform, which makes it possible to reduce development costs by integrating the components into a compact and continuously adaptable assembly. A modular electrical architecture is also being developed by the engineers of the Korean group with the aim, once again, of standardization.
To do this, Hyundai will diversify its electric range by launching 11 new electric models by the end of the decade. They will be available as follows: three sedans, six SUVs, a commercial vehicle and another model whose segment has not been defined. The Ioniq 6 sedan, slated for launch this year, will kick things off, followed by the Ioniq 7 mid-size SUV. Currently, Hyundai’s lineup has two all-electric creations, the Ioniq 5 and Kona Electric.
At Genesis, six electric models will see the light of day by 2030, that is, two cars and four SUVs. The GV60 SUV, unveiled last year, will hit dealerships this year. It will be accompanied by the electrified livery of the GV70.
Targets – customizable – just as big for Kia
The other Hyundai group entity, Kia, aspires to be able to sell 1.2 million electric vehicles on an annual basis by 2030. When you take into account that the brand hopes to sell 3.15 million vehicles in total this year, it is not a small percentage.
PHOTO PROVIDED BY KIA
The Kia EV6 electric crossover
To support the offensive, 14 fully electric models bearing its logo will be born over the next eight years. The launch rate will be two models per year from 2023 to 2027. Interestingly, Kia wants to offer two electric pickup trucks, stating that this will allow it to break into certain emerging markets. We also cannot exclude the interest of the North American market for this type of vehicle.
At the same time, Kia wants to develop its electric commercial component by developing a very successful personalization component thanks to the E-GMP platform. The brand also wants to become a world leader in this fertile ground called in English PBV (for purpose-built vehicle).