Super Bowl halftime? No, it is indeed the star Academy. And yet, the question may arise when we discover the cost of the advertising spot for 30 seconds of broadcast. Indeed, on the occasion of the return of the program hosted by Nikos Aliagas, our colleagues from Parisian
revealed the amount paid by advertisers to TF1 to attend the launch party. A six-figure cost, enough to make you dizzy.
However, we are still far from Super Bowl amounts. Indeed, although we have made a link with the American football final followed by millions of people around the world, the difference is colossal. It costs 6 to 7 million euros for a 30-second advertising spot during the event, as recalled The Independent
. Regarding the star Academy, the advertisers would have paid 133,000 euros for the 30 seconds. A big difference, certainly, but one that can still be of interest.
Also see:
An expected return for the “Star Academy”
Still, it’s a smart investment. Indeed, the new season of star Academy is awaited by many fans since the success of the last edition. A final edition which has returned to TF1 in 2022 after 14 years of absence. Viewers will be able to discover the new students who dream of succeeding Anisha. And two names have already been revealed.
Indeed, Lola was the first candidate revealed to the public. A few weeks later, Yann Barthès revealed the name of another student, Axel, during the visit of Nikos Aliagas and Michael Goldman on Daily. On the other hand, three candidates were ousted at the last minute by TF1, due to lack of budget. It will therefore be behind their television that they will follow the launch of this new edition, this Saturday evening.
RF