Internet commerce figures fell in the second quarter. The decline is significant but does not penalize online sales, which remain dynamic.
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The reed bends but does not break. This is the moral of the latest survey published by Fevad, the Federation of e-commerce and distance selling. No more confinement and the habits that went with it. Outdoor activity has been back for a long time and we have clearly started to consume in traditional shops. Between April and June, online sales fell by 17%. Reduction valid for the whole of the first half. By way of comparison, between April and June 2020, sales on the net had exploded by 45%.
Despite their decline, online sales remain dynamic and higher than they were in 2019 before the Covid-related confinements. Concretely, online purchases are 20% higher today than they were at the time. So, yes, sales have fallen but they remain at a higher level than before the crisis. This means that internet commerce rose very high during the confinements before calming down while maintaining a certain momentum.
Textile purchases increased by 16%, furniture by 24%, and personal care and beauty by 35%. But it is food that has gained the most with a 50% increase compared to 2019. Success of the drive (you order on the internet and pick up your goods) and, of course, home delivery. On the operator side, we find the traditional ranking with the American Amazon in the lead in terms of market share, just ahead of Leclerc, the French hypermarket site comes in second position on the French market.
According to the institute for studies and brand advice Kantar, in mid-2022, the e-commerce market in France – excluding the sale of services – amounted to fifty billion euros with around forty million customers, each buying on the net an average of 26 times a year for an average budget of 56 euros.