Dopamine tendency | A pop of color

Bubble gum now has its own paint color, a playful and fun pink that awakens a little childhood nostalgia: the competitions for the biggest balloon or the quids that invariably land in stray hairs.



This shade is added to the Behr paint palette which makes an unusual partnership with Hubba Bubba. In a candy pink color, Hubba Bubba (P120-3 hB) finds its place on kitchen cabinets, living room tables or on an accent wall, suggests the manufacturer. Will we dare?

The answer is yes if you like the dopamine trend and embrace its dynamism and joyful accents in the settings. She thumbs her nose naughtily at all the shades of gray that have veiled interiors for years. Think of your childhood bedroom where miscellaneous but beloved objects punctuated the decor in a joyous mess of colors. The dopamine trend draws on this background to create environments that don’t take themselves seriously, where pure joy and pleasure take precedence over the rules of classic good taste.


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