Rapper Ye, aka Kanye West, decided to keep control of airplay, and revenue, ahead of the launch of his new album 2.
Posted at 12:29 p.m.
Ye has indeed announced on his Instagram account that the content of the album will be exclusively accessible on Stem Player. Neither Amazon, nor Apple, Spotify or YouTube will have access to the songs from the album.
“These days, artists only get 12% of industry revenue,” he wrote. It’s time to free music from this oppressive system. It’s time to take control and build our own industry. »
Stem Player is a machine, a gadget that allows you to play and listen to this music. Without this device, which Ye fans must buy, they will not be able to listen to the songs of 2 which is scheduled for release on February 22.
Reader cost? US$200.
According to an article from HollywoodReporter, this is not the first time that Ye has tried to maintain control over the distribution of his music. In 2016, the launch of her seventh studio album, The Life of Pablowas circumscribed to the platform in streaming Tidal. But two months later, the album was available on other platforms.
donda is inspired by the first name of Ye’s mother, who died a few years ago. The launch of his album must be accompanied by a special event at LoanDepot Park Stadium in Miami.