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As Vladimir Putin has mobilized men in Russia to go fight in Ukraine, intriguing messages have appeared on the accounts of Russian influencers on social networks.
On Instagram, journalists from France Télévisions discovered a Russian influencer with 111,000 subscribers who usually presents her latest clothing finds. From now on, she displays her patriotism. “Now more than ever, support and faith are important for our fighters! Each of you can participate in the action “Letter to the heroes” from 12:00 p.m. to 8:00 p.m. she wrote on social media.
She even went further on the Russian social network Vcontact. A few days later the call for mobilization of Vladimir Putin to go fight in Ukraine, the influencer minimizes the number of mobilized by comparing it to candy. It is a way, for her, to show that the people called to fight under the banner of Moscow represent only 1% of the population. This argument is echoed by other Russian influencers. According to them, the soldiers are engaged only to “control the liberated territories and the 1,000 km front line” in Ukraine. To make the mobilization acceptable to young people, the battle is being played out on social networks.
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