The Walt Disney Co. intends to double its investments in its theme parks and cruises over the next ten years, bringing the budget planned for this purpose to 60 billion dollars.
Disney officials, including CEO Bob Iger and Disney Parks, Experiences and Products Chairman Josh D’Amaro, are expected to make the announcement Tuesday in Orlando before a panel of investors and analysts.
Currently, Disney has 12 theme parks around the world while its Disney Cruise Line ships visit 94 ports in 40 countries. According to internal research, for every person who visits a site of the entertainment giant, there are ten others who enjoy Disney, but who have never visited a park or boarded a cruise ship. American multinational. According to figures published in Varietyapproximately 100 million people visit Disney parks each year, so there is “a huge untapped potential for new potential consumers,” according to the company.
Disney’s Parks, Experiences and Products division reported revenue of $32.3 billion in the fiscal year that ended June 1.er July, which represents an annual increase of 6% since 2017. And this, despite the pandemic. Disney highlights that the growth recorded comes following the addition of Cars Land at Disney California Adventure, from Star Wars Galaxy’s Edge at Disneyland and Walt Disney World as well as Campus Avengers at Disney California Adventure and Walt Disney Studios in Paris.
According to Variety, the company intends to explore even more characters and more successful franchises, including some whose potential has not yet been exploited. Walt Disney Co. maintains that it has more than 400 hectares of land still available for future development, the equivalent of seven new Disneylands. Meanwhile, Disney Cruise Line will nearly double its cruise capacity over the next two years, including the opening of a new home port in Singapore, which should allow it to further expand the cruise market. Asia-Pacific.
Disney’s announcement was, however, received with caution by investors, its stock having fallen by a little more than 3.5% Tuesday morning on the New York Stock Exchange.