In March 2023, Jennifer Lopez was named ambassador of the lingerie brand Intimissimi
. Freshly mused, the famous singer and actress then posed for the Spring-Summer 2023 advertising campaign which paid homage to the colors of Positano with pieces of lingerie in fuchsia hues for the bougainvillea, orange in a nod to the sun and turquoise for echo the Mediterranean waters.
Eight months later, the collaboration between Intimissimi and Jennifer Lopez takes a new turn with the launch of “This is me… Now”, the capsule collection co-created with Jennifer Lopez. This collection, where the know-how of the Italian house meets the unique style of the American icon, is inspired by feminine elegance and sensuality.
Made with the greatest care, the capsule collection is made up of embroidery and noble materials such as silk and lace which reflect the brand’s commitment to offering an extraordinary sensory experience. Jennifer Lopez embellished the collection with a refined detail that is dear to her: the hummingbird. This totem animal, symbol of luck, resilience and energy is particularly close to his heart. Her presence reinforces Jennifer Lopez’s imprint throughout the collection.
We note that thehe carefully chosen color palette focuses on three shades : black, timeless for a classic but sophisticated look, champagne which represents subtle elegance and grace and finally jade green, a shade particularly appreciated by Jennifer Lopez which will speak to the most daring.
Living In Luxe balconette bra – INTIMISSIMI – €49
Living In Luxe string thong – INTIMISSIMI – €18
Living In Luxe suspender belt – INTIMISSIMI – €29
Be Your Own Muse tulle and lace bodysuit – INTIMISSIMI – €59
Living In Luxe tulle and lace babydoll – INTIMISSIMI – €59
Lara Be Your Own Muse triangle bra – INTIMISSIMI – €49
Living In Luxe tulle and lace bodysuit – INTIMISSIMI – €59
Living In Luxe Bralette – INTIMISSIMI – €49
Rhinestone triangle bra – INTIMISSIMI – €49
Elisabeth Sall