The Benefit brand has been committed to perfecting our eyes for 46 years now: the American brand was launched in San Francisco (California) in 1976! Almost five decades later, it is one of the most popular and appreciated brands in the world of make-up and more specifically in terms of the beauty of the eyes.
Avant-garde, the brand is indeed a pioneer in eyebrow products and offers a complete range of pencils, gels and powders designed to draw eyebrows naturally and professionally. But that’s not all ! The brand’s mascaras are also very popular since the famous “They’re Real” mascara is now sold every 5 seconds around the world!
But the success of the Benefit brand is not only due to its revolutionary products, the experience continues (or sometimes begins) in the eyebrow bars and in the stores of the brand where it is possible to have hair waxed or coloring the eyebrows by an army of experts who will know how to sublimate your look.
Brow Lamination: the new technique arrives in
If you love discovering new techniques related to eyebrow waxing, know that a new protocol has just landed in Benefit eyebrow bars. It’s about Brow Lamination ! Already known in the United States, this technique aims to soften the hair with a perm lotion in order to style it easily in the desired shape. The trend is currently natural, the eyebrows can thus, thanks to the Brow Laminatin, be styled easily upwards to give an impression of volume! Vertical placement fills in gaps and brows instantly look fuller.
Brow Lamination: everything you need to know about the protocol
You should know that the protocol takes place in 4 steps (carried out in a single session) and lasts on the eyebrows for 6 to 8 weeks. The first stage of Brow lamination will make it possible to soften the hair in order to be able to position it as desired. The second step will allow you to fix it in the desired shape (no need to apply fixing gel every day). The next step will moisturize and protect the eyebrow after the service with a moisturizing serum. The last step is the application of the 24h Brow Setter fixing gel in order to have the hairs perfectly fixed.
A new technique that will meet the expectations of those who have sparse eyebrows, who wish to have a fuller and denser eyebrow line, who love the natural “Brow Lift” effect, and who want more disciplined eyebrows and more flexible.
The Brow lamination service is currently available at the Benefit boutique, 56 rue Tiquetonne in Paris and a multitude of Benefit brow bars at Sephora.
Brow Lamination + Waxing: €65 (40 mins)
Brow Lamination + Coloring + Waxing – 79€ (40mn)
Elizabeth Sall