Launched in 2019, the Rare Beauty cosmetics brand has managed to establish itself in the vast makeup market in just a few years. Designed by Selena Gomez, the brand develops makeup products with healthy, modern formulas and ingenious packaging, for example adapted to people with certain disabilities.
After the success of her already cult liquid blushes, Selena Gomez is expanding her collection with a new range of powder blushes. Called “Soft Pinch Luminous Powder Blush”, these blushes are revealed in a delicate case and have been designed to instantly illuminate the complexion of all skin tones with an airy, homogeneous and silky color for a radiant face all day long.
“This blush perfectly combines the light color of Soft Pinch and the radiance of Positive Light – The best of two collections, combined in one step!” explains Selena Gomez. These blushes are indeed the perfect blend of two easy-to-use, award-winning best-sellers: the Soft Pinch Liquid Blush and the Positive Light Silky Touch Highlighter.
We fell in love with its unexpectedly soft, highly pigmented but light and airy formula which contains numerous multi-faceted shiny pearls for a natural complexion. Easy to blend and work to intensify the color or to diffuse for a softer effect, it is applied without demarcation or material effect. Finally, the vegan, cruelty-free and non-comedogenic formula is transfer-free and water-resistant and lasts without smudging for radiant skin all day long. All you have to do is choose between the 6 available shades!
Head just above to see all the photos!