After the beautiful Irina Shayk, it’s Jennifer Lopez’s turn to join the prestigious bench of muses of the Intimissimi brand. Just before the arrival of the beautiful days, the famous 55-year-old American singer and actress has indeed just been an international ambassador for the Italian lingerie brand and is also posing for the launch of the Spring-Summer 2023 campaign.
An advertising campaign that celebrates all women and invites them to feel confident, be proud of themselves and pursue their dreams like Jennifer Lopez did. “When looking for an iconic ambassador to embody our values to our customers, we immediately thought of Jennifer Lopez. We want every woman to live the most fulfilling life possible and feel a little more powerful every day” said Matteo Veronesi, Managing Director of Intimissimi.
Happy to have been chosen, Jennifer Lopez, who discovered the brand last year during a stay in Italy, also spoke: “When I discovered Intimissimi, I was immediately drawn to their precious silks, their romantic laces, their delicate cuts and their sophisticated designs. I am proud to be an Intimissimi woman and honored to represent in their eyes a woman confident, strong and full of liveliness”.
The new Spring-Summer 2023 advertising campaign pays tribute to the colors of Positano with on the menu: shades of fuchsia for the bougainvillea, orange like the rays of the sun and a turquoise echoing the Mediterranean waters. Here are the key pieces to shop in one click:
SOFIA balconette bra – INTIMISSIMI – €39.90
Silk kimono – INTIMISSIMI – €109.90
GIOIA non-wired push-up bra – INTIMISSIMI – €39.90
Men’s Fit Jacket in Silk Satin – INTIMISSIMI – 89,90 €
SOFIA balconette bra – INTIMISSIMI – €39.90
Silk Satin Pants – INTIMISSIMI – 79,90 €
Elizabeth Sall