Did you know ? The Pandora brand was founded in 1982 by Per Enevoldsen, a Danish goldsmith, and his wife, Winnie. Forty after its birth, the brand is today one of the most popular and sought after in the world with collections that are both classic and timeless but also modern and original. In 2024, Pandora is back with “Be Love”, a new international campaign embodied by a range of famous talents, artists and rising stars.
This campaign pays homage to Love in its active form, as a force that we fully experience and which we are completely immersed in. The verb “to love”, like an omnipresent message, BE LOVE is an invitation to spread love in the world. To embody this new spirit, the brand called on its two new ambassadors, sisters and artists Chloe and Halle Bailey.
Surrounded by international models such as Sasha Pivovarova, Aviana McClish, Colin Alexander, Saiyan Marley, Yumi Nu, Salem Mitchell, Thara, Meghan Collison and Jack Spencer, as well as the rising star Jocelyn Corona, the two muses reveal to us some pieces of the brand, crafted in high quality materials such as Sterling Silver, fine Gold (or fine gold-plated metal), Murano glass and laboratory diamonds.
At the same time, they give their vision of love! We learn that for Chloe, BE LOVE means “to be totally yourself and to love who you are”. For her part, Halle, who recently played The Little Mermaid in the cinema, affirms that it is “about being loved unconditionally, a love that we know is infinite. An unshakeable love, which will be there for save us, even if we fall off a cliff.
Head just above to see all the photos!
Elisabeth Sall