As Christmas approaches, many households are tightening their budgets, with a reported average spending of €116.24 for meals. Major retailers are responding with notable promotions to attract shoppers, offering significant discounts on festive essentials like foie gras, champagne, and smoked salmon. Stores such as Auchan, Carrefour, and Leclerc are rolling out deals, while loyalty programs provide additional savings. Intermarché is also incentivizing purchases with shopping vouchers, ensuring customers return for post-holiday shopping.
Budget-Friendly Christmas Shopping
As Christmas draws near, many are feeling the pinch when it comes to festive spending. A recent study by Odoxa for HelloFresh reveals that the average French household plans to allocate €116.24 for their Christmas meal (excluding beverages), which is a decrease of €4 from last year. Unfortunately, this doesn’t leave much room for popping the champagne!
Exciting Promotions from Major Retailers
To entice shoppers and encourage them to fill their carts, major retailers are rolling out impressive promotions this festive season. With nearly half of the annual foie gras sales (48%) and a significant percentage of champagne (32%) and smoked salmon (30%) sales occurring during the holidays, retailers are eager to make the most of this crucial time.
Keep an eye out for fantastic deals this year! Stores like Carrefour, Auchan, and Casino (including Franprix and Monoprix) are vying for attention with eye-catching discounts and special offers. For instance, Auchan is set to launch enticing promotions from December 13, featuring a 20% discount on Scottish smoked salmon and a 34% reduction on whole foie gras from the IGP of the Southwest. Carrefour and Monoprix are also offering similar discounts on popular foie gras brands like Labeyrie and Delpeyrat. At Franprix, you can enjoy a 50% discount on the second “festive” item purchased, along with 20% off certain products, like Franprix’s whole duck foie gras and 10% off Mumm champagne.
Leclerc is focusing on its private label products, promoting lower prices to support purchasing power amid inflation. Fabrice Hersent, a representative of E.Leclerc in Haute-Vienne, states that their Repère brand products are typically 30% cheaper than national brands, while their Eco+ range is 50% less expensive. For example, expect to find Crémant de Loire for just €4.99 and Pol Carson champagne for under €18, in stark contrast to the €30 price tag of a bottle of Pommery. Meanwhile, Lidl will host significant clearance sales in the final weeks of December, offering 20% off all food items from their Deluxe and Favorina ranges, alongside flash sales like scallops priced at €7.79 for 250g.
For those who are loyal customers, additional rewards await! Leclerc offers cashback incentives, such as 20% back on the price of two boxes of Ecuador chocolates or smoked salmon from Norway and Scotland. Monoprix customers can take advantage of the M card benefits, which include a 50% discount on the second bottle of Devaux champagne from December 13 to 19, and 20% off all caviars from December 27 to 29.
Additionally, Intermarché has launched a national program that includes discounts in the form of shopping vouchers. Shoppers can earn up to €10 in vouchers for Christmas chocolates with every €20 spent, €10 for champagne with a €30 purchase, or €20 for every €40 spent in the toy department. This strategy ensures that consumers are likely to return to the aisles for post-holiday shopping. Ready to hunt for amazing deals? Don’t forget to browse store catalogs to keep up with flash promotions!