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While the rise in prices puts purchasing power at the heart of the concerns of the French, more and more of them are turning to discount: slashed prices, the specialty of some brands.
They are fighting a merciless battle. LIDL, Aldi, Netto or even Action. Their promise: to offer the lowest prices on the market. These brands have never been so popular, to such an extent that even the giants of the mass distribution are launching into discount. In Vert-Saint-Denis (Seine-Saint-Denis), a dedicated store has just opened. A brand unknown to the general public, Supeco, a subsidiary of the Carrefour group.
The customers are already numerous, attracted by the good deals. But how does the brand do to offer broken prices? Everything happens on the shelves. The storage is minimalist, the products remain in their original boxes. And everything is optimized: barely ten employees, all versatile. The employees are multi-faceted, from shelving to cleaning. The savings are also visible on products, sometimes purchased abroad or cheaper. Faced with this new competition, some historic brands are getting a makeover, and, they say, without affecting their prices.