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Inflation: discount stores are arriving in the city center
Inflation: discount stores are arriving in the city center – (franceinfo)
Until now located on the outskirts of cities, discount stores are thinking bigger and are now targeting city centers. Reporting.
To find attractive prices, before, you had to go to the outskirts of cities and take your car. But now, discount stores are relocating and reaching city centers. In Paris, Action, one of the giants of the sector, has just opened a store a stone’s throw from a metro entrance. Inside, we find similar prices and as many references as in the group’s other stores. Discount regulars are delighted. The only difference with stores on the outskirts: more checkouts for less waiting.
Real estate prices have fallen
In total, of the 800 Action brand stores, less than ten are located in the city center. But the company intends to continue its development by targeting customers with higher purchasing power. Facilities in the city center are now possible because property prices have fallen, particularly since the closure of many ready-to-wear stores. Normal, another low-cost Danish brand, has nine stores in Paris. With these locations, the brand established in France since 2019 seeks to make itself known to as many people as possible.
