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Dealers in a district of Marseille have launched a marketing campaign on social networks. They promote their merchandise using advertising codes.
Marseille dealers promote their business on social networks. Customer reception, delivery schedule and demonstration of the quality of the merchandise, everything is done to make the point of sale known. Selling drugs like a big brand is new to the neighborhood Saint-Loup, in Marseille (Bouches-du-Rhône). “The surprise is to offer it to the general public through its social networks […] And since it’s a clip that is relatively well done, it can attract the lust of new consumers “, explains Rudy Manna, departmental secretary of Alliance Police Nationale des Bouches-du-Rhône.
Contacted by message, the dealers explain that it is a marketing strategy to stand out from the competition. In Lyon (Rhône), a bunch of young people call themselves the Dalton. They multiply urban rodeos and invade football stadiums, all filmed live on the Internet. If the platforms officially prohibit this kind of content on their site, the control, which is based on algorithms, would be unsuitable according to Michael Stora, from the observatory of digital worlds in the human sciences. He estimates that “most major social networks do not invest at all […] in moderation “.