Deezer is taking significant steps to combat the rise of AI-generated music by developing a detection tool to filter out these tracks from recommendations. With around 10,000 AI-generated songs uploaded daily, the platform aims to enhance transparency and protect creators by notifying users and reducing the visibility of AI content. Emphasizing that AI should support rather than replace human artistry, Deezer is committed to fostering a sustainable music ecosystem and has filed patents for its innovative technology.
Deezer’s Bold Move Against AI-Generated Music
As the prevalence of music crafted entirely by artificial intelligence continues to surge, Deezer is stepping up to address the issue head-on. The popular music streaming platform has unveiled plans to implement a sophisticated detection tool aimed at identifying and filtering out AI-generated tracks from its recommendations in the near future. Additionally, Deezer intends to introduce features that can recognize voices created by deepfake technology. While the platform acknowledges the potential of AI, it also emphasizes the importance of responsible use, as unchecked AI could pose a significant threat to the music industry.
Enhancing Transparency and Protecting Creators
Deezer is declaring a proactive stance against the influx of artificial intelligence in the music sphere. The newly developed tool, which has been in the works for a year, is designed to detect music that is completely generated by AI without needing extensive training on specific datasets, ensuring its effectiveness even as new models emerge. According to Deezer, approximately 10,000 AI-generated tracks are uploaded to the platform daily, accounting for roughly 10% of all content. Alexis Lanternier, CEO of Deezer, stated that this detection tool will soon notify users if the music they are enjoying is the result of artificial intelligence.
Further, Deezer aims to minimize the visibility of AI-generated music by excluding these tracks from both algorithmic and editorial recommendations. This strategy is set to make AI content less accessible without imposing an outright ban. Lanternier expressed pride in the development of this innovative tool, which he believes will foster transparency for both creators and listeners in the evolving music ecosystem.
Despite concerns about the impact of AI on creator revenues, with studies suggesting that nearly 25% of earnings could be at risk by 2028, Deezer reassures that most AI-generated tracks go unheard on their platform. These tracks often dilute the catalog and can be exploited for fraudulent activities.
Deezer’s approach emphasizes the belief that while AI can augment the creative process, it should never replace the artistry of musicians. With the potential for positive contributions to music creation and consumption, responsible oversight of AI is crucial. Alexis Lanternier highlights that the platform’s ultimate goal is to maintain a trusting relationship with both artists and listeners, paving the way for a more sustainable future for the music industry.
In a continued effort to address the challenges posed by AI, Deezer made headlines in October 2024 by becoming the first music streaming service to endorse a global declaration against the unauthorized use of creative works for training generative AI models. Following this, the platform filed two patent applications for its innovative detection technology, aiming to distinguish synthetic content from genuine works. Looking ahead, Deezer is also planning to integrate deepfake voice detection capabilities into its tools, further enhancing its commitment to protecting artists and their creations.
In conclusion, while Deezer recognizes the advancements and potential benefits of AI in music, it firmly believes that the technology should enhance the creative landscape rather than overshadow it. The platform is keen on fostering an environment where music consumption and creation coexist harmoniously, potentially opening doors for AI-driven recommendations that complement Deezer’s existing algorithms.