Posted
Customers are gradually returning to large shopping centers, being prepared to spend more than usual. Good news for stores and brands.
The aisles of shopping centers come back to life over time, filling with more and more customers every day, after a long period of health crisis. “We want to have fun after all that […], we take the opportunity for purchases “, explains a client. The boutiques are also making a comeback and gradually opening, including new brands. “Shopping malls attract a lot of people, seven days a week”, explains Jonathan Zwiker, founder of Croquorico.
The takeover effect is being felt in many shopping centers across the country, where leases are being renewed and signed en masse. Unibail, leader in the field, recorded nearly 1,218 new leases between January and June 2021. A higher figure than for the whole of 2019. At the Forum des Halles, in Paris, nearly 10 stores opened within a few months. We will have to be wary of supply concerns and sometimes low stocks so as not to lose customers.