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Le 13 Heures took an interest in cultural patronage, which is not new but is now extending to the business world. Companies decide to financially support artists, but why do they make this choice? Response elements.
At the headquarters of Société Générale, there are music rooms. Gautier Hoodcellist, and his young protege, a very promising pianist, who graduated just before the VSvid-19. “It’s been a rough patch for everyone“, admits Kim Bernard, pianist. He was nevertheless able to record his first disc and go on stagelast summer thanks to the tour for young talents organized by Gautier Hood with the support of the bank. “It would not be possible without support and private sponsorship is extremely important“, he underlines.
At the head of a budget of 7 million euros, Société Générale sponsors orchestras and young talents. Sometimes, it acquires remarkable instruments, such as for an international soloist who was able to play with a cello made more than 300 years ago. “On the one hand, they have a sonic value, because they have an extraordinary sound, but in addition, they are investment objects that are becoming completely unattainable for all musicians on the planet.“, Explain Jean Guihen Queyrascellist. Corporate sponsorship allows for tax exemption. “It also allows us to have the impact of images that we don’t have when we do sponsorship“, adds Caroline Guillauminpresident of the foundation.