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A Council of Europe campaign to promote diversity sparked controversy. We see a veiled woman with this slogan: “Freedom is in the hijab.” Words that caused an uproar in the French political class.
Rarely has an advertising campaign won unanimity against it so quickly in the political class. In question, visuals published on social networks showing women with their faces half uncovered, half dressed in an Islamic veil, with this slogan in English: “Beauty is in diversity, as freedom is in the hijab.” A campaign broadcast by the Council of Europe and financed by the European Union, which the French government denounced on Wednesday 3 November.
“It is shocking, bewildering, that’s why it is reprehensible. It advocates the wearing of the veil as an element of identity and promotes it”, estimated Sarah El Haïry, Secretary of State for Youth and Education on franceinfo. But it is the French extreme right which is the first to step up. Eric Zemmour even called the campaign “publicity jihad”. Faced with the outcry, the visuals were withdrawn on the evening of Tuesday, November 2 in France.
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