A university city directly connected to knowledge, technologies and the industrial sector, the city of Sherbrooke stands out for its dynamism and its exceptional location in the heart of the Eastern Townships. This is what makes it a destination of choice for business event planners and professional associations.
Welcoming, vibrant and open to the world, Sherbrooke is a destination in its own right. Ideally located at the confluence of the Saint-François and Magog rivers, it stands out for its beautiful red brick buildings, which recall the presence of English-speaking loyalists in the 19th century. But the city is not frozen in the past, quite the contrary: stamped with modernity, it is an urban center in full effervescence, where scientific research, entrepreneurship and culture play a leading role.
A tailor-made welcome
Located close to major centres, but just far enough away to offer participants a change of scenery, Sherbrooke has a complete hotel infrastructure. The Delta Hotel by Marriott has a 20,000 square foot Convention Center that can accommodate large groups, while the Times Grand Hotel and OTL Gouverneur have 3,000 square foot conference centers. There is also a whole choice of city accommodation, boutique hotels and country inns. The common denominators: a warm welcome and impeccable customer service all the way, which have made the reputation of the region.
The Sherbrooke Exhibition Center, for its part, can host large-scale events such as trade shows, exhibitions or banquets, and its 60,000 square foot modular space can be configured according to the needs of each client. It is thus possible to organize conferences, workshops or more intimate training sessions. The catering service is provided by an exclusive supplier, and the Center de expositions team has a network of suppliers who can respond to all requests.
An eco-responsible approach
Destination Sherbrooke, the organization mandated by the City to support the growth of its tourism development, particularly on the business side, has just rolled out a 2022‑2030 action plan aimed at carbon neutrality. Its team of delegates supports planners in the steps aimed at reducing the environmental footprint of their events. Suggested strategies include digitizing documents and communications, using eco-responsible suppliers, and purchasing carbon credits to protect the region’s forests.
An appointment with scientific innovation
With the presence of prestigious educational institutions such as the University of Sherbrooke and Bishop’s University, the largest city in the Eastern Townships has been making a name for itself on the knowledge tourism circuit for several years. Its many chairs and research centres, the Institut quantique at the Université de Sherbrooke among others, attract not only students and scientists from around the world, but also leading-edge technology companies. This is why, over the years, it has become a veritable pole of attraction for national and international scientific meetings and congresses. The Destination Sherbrooke team also offers support to the scientific community for the realization of this type of event, by deploying a portfolio of specialized services that enhances its corporate offer.
For information : destinationsherbrooke.com
Financial assistance for conferences and events
Destination Sherbrooke contributes to the economic growth of the city of Sherbrooke by developing and promoting the tourism industry from a sustainable perspective.
This content was produced by Le Devoir’s special publications team in collaboration with the advertiser. Le Devoir’s editorial team had no role in the production of this content.
To find out more about Destination Sherbrooke