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Faced with the resurgence of false promotions, Europe has decided to act and put an end to these fraudulent practices.
–70%, -50% or -40%, many offers encourage Internet users to consume, but many sales are in fact false promotions and are considered fraudulent practices. It is in fact the crossed-out price that is important since it is the latter that is inflated to make consumers believe that they are getting a great deal.
“If we have the real price and behind them they don’t surround us, it’s better”, notes a consumer. Like her, a lot rejoice of the end of these false promotions. To fight against these base prices swollen, the regulations will change. The sign must display the lowest price at which the product is sold over the last 30 days. This measure was already in place before 2015 in France. If the seller does not respect this rule, he will risk two years in prison and a fine.