consumers seduced by snacking

Sandwiches, salads and ready meals are increasingly on the lunch menu. With inflation, employees are deserting restaurants in favor of supermarkets and their snacking products. “With the increase, suddenly, we do fewer restaurants. We fall back on snacking”, says a man. Another adds:It’s true that supermarkets are starting to offer lunchtime offers that are quite interesting.“

The restaurants affected

These ever more frequented departments become strategic for the director. “We are in an area with a lot of offices. The snacking part is very important”, says Claude Auber, manager of an Intermarché store in Hauts-de-Seine. In one year, supermarket sandwich sales jumped 11.7%. Other professionals are also benefiting from this trend, such as bakers. For restaurateurs, these new habits have shaken up business.