Companies: soon the end of the famous “Tupperware” containers?

When we talk about the Tupperware brand today, everyone knows it. “I think I still have one from my mom, they are indestructible”, says a woman about the famous hermetic boxes. Tupperware is the story of a product imagined by Mr Tupper in the United States. In the 1950s, plastic utensils revolutionized the storage of fresh produce in kitchens. The brand becomes a proper name, and everyone wants their Tupperware.

Fashion is no longer plastic

But in the 80s, competition undermined the model. Tupperware is getting old and expensive. The brand is struggling to reinvent itself, and fashion is no longer plastic. “It’s plastic, it would have been glass, it would be wiser to use, I think”, says a woman. “More and more, we still pay attention to what we simply consume, even in objects“, continues another. Today threatened with bankruptcy, the name of Tupperware had yet entered the dictionary.