Stellantis faces declining sales in Europe, with a significant 25% drop in registrations in September 2024 compared to the previous year. The decline impacts 22 of 28 markets, notably in France and Italy, where major brands like Fiat and Citroën have been severely affected. Despite challenges, the electric vehicle market is thriving, with a 14% increase in registrations. Stellantis is focusing on bolstering its electric vehicle offerings to combat falling sales and comply with future regulations.
Imagine an automotive powerhouse so influential that its struggle could impact the entire European market.
The latest registration statistics reveal that Stellantis, which encompasses 14 renowned brands such as Peugeot, Citroën, Fiat, Jeep, and Opel, is facing significant challenges.
Declining Sales Figures
According to a report from JATO Dynamics, a total of 1,119,320 new vehicles were registered in Europe in September, reflecting a decrease of approximately 40,000 compared to the same month in 2023, which translates to a 3% drop year-over-year.
Stellantis experienced an alarming 25% fall in registrations for September 2024 compared to the previous year, accounting for nearly 50,000 fewer vehicles. The group’s performance is suffering across Europe, with 22 out of 28 markets reporting declines. In key markets like France and Italy, figures have dropped drastically, with a 17% decline in France and an even steeper 34% in Italy. Notably, Fiat and Citroën are experiencing the most significant setbacks, with 43% and 41% reductions in their registrations, respectively.
As Felipe Munoz, a global analyst at JATO Dynamics, stated, “These results signal a crucial moment for Stellantis to revamp its offerings and reposition its electric vehicle lineup to reverse the downward trend.“
Meanwhile, competitors like Renault are innovating. Following the launch of the electric Renault 5 E-Tech, the company is now introducing the Renault 4 at the Mondial de l’Auto, set to hit showrooms in the spring. Anticipation also surrounds the new Twingo, expected in 2026 with pricing under €20,000 before any bonuses, alongside an array of hybrid models. These new releases overshadow Citroën’s offerings (the ë-C4 and Ami) and others from Leapmotor at the car show.
Hope in Electric Vehicles?
Conversely, the electric vehicle market is enjoying growth across Europe. For September 2024, registrations of electric cars rose by 14% compared to the same month last year.
A total of 212,197 electric vehicles were registered in September 2024. If this upward trend persists in the electric vehicle segment, Stellantis may find a pathway to recovery.
While the group has faced reliability concerns with its internal combustion engines, its electric powertrains have maintained a solid reputation. The company is gearing up for a substantial electric vehicle rollout in 2024 and 2025.
The Peugeot E-3008 and E-5008 are well-positioned, offering impressive range and options for seven-seat configurations eligible for eco bonuses. Despite some initial challenges, the Citroën ë-C3 remains competitive and will soon be accompanied by its SUV counterpart, the ë-C3 Aircross, along with the Fiat Grande Panda—also promising an attractive price point.
Stellantis is also expanding its competitiveness with the introduction of Leapmotor’s T03 to the lineup, posing a strong challenge to models like Dacia Spring. Additionally, prices for the Peugeot E-208, Opel Corsa Electric, and Citroën ë-C4 have been adjusted to enhance competitiveness, while the return of the Lancia Ypsilon aims to compete with models like the Renault 5 and Mini Cooper E.
In the electric sector, Stellantis is taking bold steps with models like the high-performance 280hp Alfa Romeo Junior Veloce. Enthusiasts are eagerly awaiting the Abarth 600e and Lancia Ypsilon, which will introduce this powerful engine in the near future.
Stellantis is clearly making substantial investments in electric vehicles. However, like all manufacturers operating in Europe, the group faces the pressing need to increase its electric sales to avoid hefty fines starting in 2025.