Cirque du Soleil Entertainment Group has partnered with metaverse game developer Gamefam to create an online gaming experience on Roblox.
In Cirque du Soleil Tycoonwhich takes place on the online gaming platform, users will be able to create their own Cirque du Soleil universe, the company said.
Users will be able to create their own Cirque du Soleil show with artists and crowds, in an experience inspired by its new touring show, Echo.
Cirque du Soleil says the collaboration is part of the company’s newly defined mission to diversify its offering beyond live shows.
The company hopes it will be able to win over some of Roblox’s more than 66 million daily active users and attract a new fan base.
Cirque du Soleil Tycoon will be available for free from summer 2023.