October was a saving month for cinemas. Invigorated by the success of big Hollywood guns like Venom 2, To die can wait and Dune, the North American box office just had its most lucrative month since February 2020.
Thus, from 1er as of October 31, more than $ 637 million had been collected in theaters in the United States and Canada (including those in Quebec), according to figures compiled by the agency ComScore. It is the highest grossing month at the North American box office since the start of the pandemic.
While these results are encouraging, revenue generated from ticket sales in US and Canadian theaters still remains below levels seen before the pandemic. The $ 637 million raised in October 2021 at the North American box office represents only 68% of the revenues raised during the same month, in 2019. Experts in Hollywood, however, predict that the attendance rate in theaters will continue to increase. gradually increase until the holidays, traditionally one of the busiest times of the year in cinemas.
In Quebec too
In Quebec, there has also been an improvement in dark rooms since the beginning of October. The arrival of autumn temperatures and the resumption of performances at maximum capacity of theaters have given theater owners a helping hand.
“At the end of the week, we were at 85% of our normal turnover for the last weekend of October. It’s a peak since the start of the pandemic, ”said the president of Cinémas Guzzo, Vincent Guzzo.
Mr. Guzzo also notes a gradual improvement in traffic to his complexes since last summer: “If I look month by month, we made 26% of our normal turnover in June. In July, it rose to 48%, then to 59% in August. We went down to 42% for September, but in October, we jumped to 62%. I expect it to keep going up until the holidays. “
Venom: it’s gonna be carnage: $ 190 million
Dying can wait: $ 133M
Halloween kills: $ 85 million
Dune: $ 69 million
The Addams Family 2: $ 53 million