Cinema attendance has not returned to pre-Covid-19 levels. But the chairman of the management board of MK2, Nathanaël Karmitz, on this decline.
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Attendance is down in cinemas in September: -34% compared to September 2019, -20% compared to September 2020.”2019 is an exceptional year for cinema attendance. So we start from very high. In September 2020 there was “Dune” and “James Bond”. This year there are many very good films but the great American machines are absent. They will come back,” reassures Nathanael Karmitz, chairman of the management board of MK2 cinemas, guest of franceinfo Thursday, October 13.
He points out that in France, “There is a dependency on American cinema. When it’s not there, we resist better than the others, but that’s not enough to catch up with the previous level.”
Are the rooms abusing the prices? “The average price of a cinema ticket is 7 euros” defends Nathanael Karmitz. “It has evolved less quickly than inflation in the last twenty years. There are subscription cards, places for young people”. And he points the finger at the Pathé network which chose, he says “the way of ‘premiumisation’ with moving seats and very expensive seats.”