Despite the gloomy context for the written press, the regional daily newspaper in the Alps is investing two million euros to launch a new full-color formula.
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It’s been 17 years since The Dauphine Liberethe most powerful title of the group Ebra, had not undergone a major makeover. Since Thursday, May 4, readers have been discovering a new model, a new format and new editorial appointments for the 18 editions of the daily present in nine departments.
The priority is (D)given locally, with 13 to 17 pages each day devoted to the local. At the start of the school year, the newspaper’s website will be revamped, with the aim of finally boosting its number of digital subscribers, which today represents barely 10% of its followers. Christophe Victor, general manager of Dauphiné Libéré, is Célyne’s media guest Baÿt-Darcourt.
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